Sep 20

What to savour at Social Media Week this year: Like Minds scans the social media horizon

My crowdsourced scan on what’s on the social media horizon for The Drum with input from Karen Fewell (digitalblondemoments), Tenthwave’s Eric Schwamberger, Molly Flatt (1000heads WOM evangelist and digital editor at Phoenix magazine), Kirsty Chant at Chant Communications, Imbibe magazine’s Julie SheppardGreg Burke (Jamie Oliver’s Drinks Tube and Fresh One Productions), Mahogany Media Group’s business development director Nathan GravesThe Auto Network strategy director Alastair Duncan, and VeryFirstTo and Superbrands founder Marcel Knobil.

Sep 19

The Innovator's Disruption Dilemma by Jill Lepore in @NewYorker

Sep 18

What will change
Many of those brands that have so far resisted embracing social media will finally be seduced into social media, realising that the values of heritage and quality needn’t be undermined.
The consumer will be listened to and delivered to more and more with bespoke, as opposed to imposed, becoming an increasingly evident feature within the luxury landscape.

What won’t change
And the fact that whilst the platforms that we communicate through might be in constant flux, the route of a strong brand still should combine: quality product, consistency, awareness of ones DNA, and creativity.

Marcel Knobil, Founder of VeryFirstTo, Superbrands and Cool BrandLeaders on what will be different in 5 years in the drinks industry and what will remain the same. Marcel will be moderating the Like Minds Luxury panels during Social Media Week London 2014.

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