What will change
Many of those brands that have so far resisted embracing social media will finally be seduced into social media, realising that the values of heritage and quality needn’t be undermined.
The consumer will be listened to and delivered to more and more with bespoke, as opposed to imposed, becoming an increasingly evident feature within the luxury landscape.
What won’t change
And the fact that whilst the platforms that we communicate through might be in constant flux, the route of a strong brand still should combine: quality product, consistency, awareness of ones DNA, and creativity.