Aug 20

What’s the use of long-form branded content?

Aug 11

27,000,000 pieces of content are shared each day (Source: AOL & Nielsen)
Lego Movie box office takings $468 million (Source: Box Office Mojo)
Amount of digital data created and shared increased 9x in 5 years to 2011 (Source: “Extracting Value from Chaos”, International Data Corporation)
94% of companies consider content an effective way to engage with customers (Source: “Curing the Content Headache”, MSL Group)
57% of marketers report custom content is their top marketing priority for 2014 (Source: Altimeter)
79% of marketers report their organizations are shifting to branded content (Source: Forrester)
58% of consumers trust editorial content (Source: AOL & Nielsen)
75% of smartphone users watch videos on their phones (Source: Ooyala/Ipsos)
Marketers spend nearly 1/3 of their budgets on content marketing (Source: Content Marketing Institute)
$118.4 billion will be spent on content marketing, video, and social media in 2013  (Source: eMarketer)
Jul 26

How to drive adoption of #consciousbusiness

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